C.A.R.B.S assessment prompt
How confidently can AI recommend your business? Use the prompt from the presentation to compare your business with three competitors and identify areas to investigate.
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Institute of Hospitality · Belfast
Presentation toolkit
Your AI visibility resources
Thanks for joining me in Belfast. Download the slides, grab your cheat sheet and use the C.A.R.B.S assessment prompt to explore how confidently AI can recommend your business.
Adam Hamadache FIHCEO & Founder, Formula
Start here
Your presentation toolkit
Presentation slides
Revisit the ideas, examples and practical actions from the Belfast presentation, and share them with your team.
PowerPoint · 61 slides
Unlock to downloadTwo-page cheat sheet
Keep the core concepts and priorities to hand with this concise, two-page summary of the presentation.
PDF · 2 pages
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About Adam
Adam Hamadache FIH
CEO & Founder, Formula
Adam is the Founder of Formula, a specialist hospitality growth agency working with hotels, restaurants and venues on commercial performance, direct revenue and AI-driven discovery. He has spent 17+ years working with hospitality businesses — first as a Hotel Director, then advising operators on the commercial decisions that move the numbers.
He is the host of The Hotel Growth Podcast and a recognised voice on how AI is changing the way guests discover, compare and choose where to stay, eat and meet.
An international speaker on hospitality growth, Adam regularly takes the stage at industry events across the UK, Europe and North America.
Selected speaking engagements
- Global Revenue Forum
- HITEC
- Independent Hotel Show
- Xenia
- Institute of Hospitality
Businesses we work with
Take the next step
Put what you’ve learned into practice
If you’d like to dive deeper and do it yourself, ScorePlan and the AI Visibility Masterclass are the natural next steps. And if you’d like a conversation about hiring Formula to do this work for you, book a call and we can discuss an initial Digital Tidy-Up.
Dive deeper, do it yourself
One score, one plan
Score your AI visibility with ScorePlan
ScorePlan is our platform for independent hoteliers and hospitality businesses. See your AI search visibility in one score, then follow one plan to improve it.
Online course
Build your understanding of AI visibility
The AI Visibility Masterclass takes the ideas from the presentation further, helping you understand what AI sees, what influences its confidence and how to turn that understanding into a practical action plan.
- Understand the factors that influence AI visibility.
- Assess your current position using the C.A.R.B.S framework.
- Build a prioritised plan for improving your digital presence.
Hire Formula to do it for you
Get Formula involved
Book a call about an initial Digital Tidy-Up
If the presentation has raised questions about your own website and digital presence, let’s talk. We can discuss your priorities, explain how an initial Digital Tidy-Up works and establish whether it’s the right next step for your business.
Book a call with Adam
Choose a suitable time to discuss your business and what you’d like to improve.